Let’s focus on marketing strategies that work today and tomorrow, not yesterday.
Most of all smart small business owners are looking for best marketing strategies for 2019.
Here are some Ideas To Market Your Small/Medium Business Online In 2019.
Weather you are running an eCommerce business or you own a shop. These strategies will work.
Start understanding your current market & trends.
According to your product and service you have to understand which is your targeted market. Also, learn how your current market is performing.
In 2019, you must have to focus on: Contextual marketing, network marketing, automation marketing and start focusing on digital marketing too.
With these four marketing strategies you can build good amount of impression on your product pages. More people watch your website/videos or product, it has more chance to get more sales.
Also, focus on following points while running business in 2019.
Educate or aware your audience about your business.
If possible make more videos and promote it.
Social media posts, news articles and videos are great to market your business.
Don’t underestimate the power of mobile marketing.
Create a new thing from old one. Add your innovation & sell it.
Google Adwords will become most powerful digital advertising medium. So, learn all things about it.
Without branding your business or product you can’t get success.
Decide your budget for small business marketing.
How much money are you going to invest in marketing? Do you have any marketing budget? if not then, you have to make it right now. Understand how much money do you need to “market your small business in 2019”.
Which strategies you are going to implement in your marketing. So, decide that all things and be prepare for small business marketing.
Keep improving product/service & online presence.
Small business can always get more and more exposure on internet. So, you have to write more content, videos and educate your social followers by staying updated.
Also, post consistent content and updates on all social handles. Keep connected with your followers and make them feel like you are serious about your company. So, they will love to take a part of your customer community.
Will be posting ideas and strategies every week. Make sure to check back here every week.
Together let’s make 2019 the best Year.
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Do you have a cake business? Do you want more sales? Have you tried everything but nothing seems to work? If your answer is YES to both these questions then you’re in the right place.Today, i’m going to show you the Top 10 Marketing strategies you can implement and get more orders for your cake business.These strategies can also work for any other business so if you don’t have a cake business, don’t worry you’re covered.
Lets dive in.
#1 Reputation!!
Before we talk about anything else i think its important to talk about building reputation. This is one of the best marketing strategies out there and guess what, its FREE. Put your heart and soul into what you do, and do remember each customer counts. When your cake business has a great reputation, people will see that and will talk more about your business. The more people who trust you, the more people will like and recommend you, so in essence, you will get more orders. So building your reputation is a must which comes from expanding your network.As you continually to do this, you will reap the benefits in the long run. However, don’t expect this to work overnight. Building your cake business is a long and steady process.
#2 Be Present & Active On Social Media (Facebook, Instagram etc)
The first thing you need to do is setup your business profile on Facebook and other social media platforms. Social marketing is a great way to interact with your customer base, raise awareness about your business, and help earn better rankings on search engines. I’ve heard that shared links on Facebook, for instance, are prioritized by search engines like Google. On Facebook, if you post a photo instead of just text or a link, readers are much more likely to engage with the post so whenever possible, use visual aids. If we are not already connected there, you can find me on Facebook here.
#3 Setup A Website
If you haven’t heard, A website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website is also important because it helps you establish credibility as a business. The web has a far wider reach than any other form of advertising.
Make sure that you’re using correctly spelled key words on your website such as ‘cake’ and ‘bakery’ along with plenty of references to your town, city, state, and surrounding regions. Listing your location prominently is a critical step in ensuring that local search traffic can find your site. Puns or clever spellings like “kake” are not recommended. In the modern age of the internet, it’s important to use clear, proper language and relevant search terms.Think about it like this: What are your potential customers typing into Google when they go looking for a product like yours in your area? Those are the word combinations that you should be using the most on your Facebook page and website.
#5 Cultivate Your Online Portfolio
Always take photos of your work, the good, the bad and the ugly, because you never know when you might need to reference that experience again. However, when it comes to the portfolio, only include your best work. Choose photos that demonstrate your range of skills: some square cakes, some round cakes, some stacked cakes, some wedding cakes, some with fondant, some with buttercream, etc. As it grows, prune your portfolio, get rid of the less attractive cakes and if you’ve done the same or similar cake twice, only chose to include the best ones.
#6 Give Something Away for Free
Make sure you’ve covered it somehow in your costs of course…but offering something for FREE in capital letters is a great way to attract customers. Why? Because people love free stuff! For new bakeries that are trying to sell wedding cakes, throwing in ‘free delivery’ is a great way to clinch a sale. Again, just make sure it’s covered in the costs.
#7 Implement SEO.
The world wide web is an enormous database where being found by your target market is a matter of how much work you put into SEO (search engine optimization), which is basically the act of embedding descriptive data on your site to help search engines find and index your material. It also involves networking with similar websites in order to create link backs (if you are interested in linking your business with mine, go here).
#8 Seek Reviews.
Never be afraid to ask for reviews from satisfied customers. Sometimes it’s as easy as asking. At the same time, don’t get bent out of shape over negative reviews. Listen and try to improve. Besides leaving a review on your Facebook page encourage your customers to review your business on trusted websites like.
Encourage your customers to place an order by Including a ‘call to action’ button in the sidebar of your cake website that says HOW TO ORDER or ORDER A CAKE NOW. Make sure the button is available on every page of your site. If possible, route your call-to-action button to an inquiry form on your site that asks everything you need to know up front in order to quote a price:Customer namePhone #Email addressDate of the eventNature of the event (wedding, birthday, etc.)Party theme, if anyApproximate number of servings neededThe more streamlined the quote process is, the more time you’ll have left to work on your cakes.
#10 Maintain a Blog.
A blog is a lot of work but it’s a great way to drive people to your website, keep content fresh, and engage visitors. Pink Cake Box maintains a wonderful blog that shows photos of recent cakes along with the stories behind the orders, a good example of how a busy bakery can maintain a blog by writing about what they’ve been working on every week.
Thanks For Reading, Hope it helped.
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Its important for every small business to be on Social Media especially Facebook. Facebook has many tools small businesses can and should use to help engage potential customers and grow. From its Powerful advertising options to Facebook groups. If you want to Grow Your Business With Facebook keep reading.
A Facebook page has many potential benefits for your business. While some of these benefits are similar to having a website, a number are unique to Facebook. Combined, the benefits listed below can lead to increased sales and profits for your business.
Facebook is a low-cost marketing strategy
Marketing activities that would cost thousands of dollars through other channels can be used on Facebook for a fraction of the cost. This makes it ideal for small to medium businesses with a limited marketing budget. Larger businesses can also trial marketing concepts and themes through Facebook before committing to bigger campaigns.
Share basic information about your business
Your Facebook page is a place where you can publicize your business name, address and contact details, and briefly describe your products and services. You can also talk about your staff, history, or any other aspect of your business that is likely to attract other Facebook users and create interest in what you do.
Share pictures and videos from your business
As well as allowing you to post text, Facebook lets you upload pictures and videos from your business. This can be a powerful way to communicate with customers and potential customers, allowing them to see your product or service without having to visit your premises. Facebook also allows users to ‘tag’ photos to indicate if a Facebook friend appears in them. This function can be used to promote your business.
For example, a tour operator could post a photo on their page of a group going whitewater rafting, then invite each participant to tag their image in the photo. Each tagged image will show up as an update on the participant’s Facebook account, where their friends will see it too. This increases the level of interest in the picture, and your business.
If you do decide to use tagging, be careful. It can be a privacy issue, and some Facebook users are sensitive about being tagged in photographs. For this reason, it is better to ask participants to do the tagging, rather than doing it on their behalf.
Talk to existing and potential customers
You can use Facebook to ‘talk’ to existing and potential customers by posting and receiving messages. But don’t use Facebook to aggressively promote your products or services. You’ll have much greater success if you share information related to your business that is actually useful or interesting to other users. This increases your credibility and promotes your business by building long-term relationships with other users.
For example, a veterinarian could post tips for looking after pets, timing them according to when particular health issues arise (e.g. ticks in summer). You should also listen as much as you talk. Paying attention to what the market thinks about your business, your industry, a product or a marketing campaign can provide valuable insights.
Provide customer support
Customers can post after-sales questions on your Facebook wall, and your staff can answer them there. This is often more efficient than staff answering phone calls, and allows other customers to read common questions and answers without having to approach you individually.
Raise brand awareness and promote positive word-of-mouth
You can increase your business’s profile on Facebook by encouraging existing and potential customers to click the ‘Like’ button on your Facebook page. Once they like your page, your customers will receive your updates on their wall, where their friends will also see them.
This helps to build awareness of your business, and to associate your friends with your brand. Customers can also post positive messages about your products or services, shared on their walls for all their friends to see.
Facebook can steer traffic to your website
You can include a link to your website on your Facebook page. Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site. Visitors who come to the website can be exposed to stronger marketing messages and, often, the option of buying goods and services.
Customers who come to your website from Facebook are likely to be more receptive than the average visitor, because they already know something about your business and were motivated to click the website link.
Targeted advertising
Facebook can analyse all the information that millions of users enter into their profiles. As the owner of a business page, you can pay to use this information to deliver targeted advertising to a specific group. For example, an outdoor store could use Facebook to calculate how many men over a certain age in a certain city have listed ‘fishing’ as an interest.
Then they could develop an ad for new fishing lures, and pay for it to appear only on the pages of those people. (Ads appear on the right-hand side pages in Facebook.)
Offer deals through Facebook Places
Facebook Places allows users to ‘check in’ on mobile devices at a particular place, so that their friends can see their location on Facebook. Facebook Places also identifies popular places close to where a user checks in.
Businesses can use Facebook Places so that when a user checks in to a neighborhood, street or business, they receive a list of nearby businesses offering deals (e.g. discounts, freebies, loyalty rewards).
Only pages that have been listed as a Company and Organisation or a Local Business in the category set up can add a location.
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