Do you have a cake business? Do you want more sales? Have you tried everything but nothing seems to work? If your answer is YES to both these questions then you’re in the right place.Today, i’m going to show you the Top 10 Marketing strategies you can implement and get more orders for your cake business.These strategies can also work for any other business so if you don’t have a cake business, don’t worry you’re covered.


Lets dive in.


#1 Reputation!!

Before we talk about anything else i think its important to talk about building reputation. This is one of the best marketing strategies out there and guess what, its FREE. Put your heart and soul into what you do, and do remember each customer counts. When your cake business has a great reputation, people will see that and will talk more about your business. The more people who trust you, the more people will like and recommend you, so in essence, you will get more orders. So building your reputation is a must which comes from expanding your network.As you continually to do this, you will reap the benefits in the long run. However, don’t expect this to work overnight. Building your cake business is a long and steady process.


#2 Be Present & Active On Social Media (Facebook, Instagram etc)

The first thing you need to do is setup your business profile on Facebook and other social media platforms. Social marketing is a great way to interact with your customer base, raise awareness about your business, and help earn better rankings on search engines. I’ve heard that shared links on Facebook, for instance, are prioritized by search engines like Google. On Facebook, if you post a photo instead of just text or a link, readers are much more likely to engage with the post so whenever possible, use visual aids. If we are not already connected there, you can find me on Facebook here.


#3 Setup A Website

If you haven’t heard, A website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website is also important because it helps you establish credibility as a business. The web has a far wider reach than any other form of advertising.

Don’t know where to start? Click here for Free Web Design Consultation.


#4 Use Relevant Key Words

Make sure that you’re using correctly spelled key words on your website such as ‘cake’ and ‘bakery’ along with plenty of references to your town, city, state, and surrounding regions. Listing your location prominently is a critical step in ensuring that local search traffic can find your site. Puns or clever spellings like “kake” are not recommended. In the modern age of the internet, it’s important to use clear, proper language and relevant search terms.Think about it like this: What are your potential customers typing into Google when they go looking for a product like yours in your area? Those are the word combinations that you should be using the most on your Facebook page and website.


#5 Cultivate Your Online Portfolio

Always take photos of your work, the good, the bad and the ugly, because you never know when you might need to reference that experience again. However, when it comes to the portfolio, only include your best work. Choose photos that demonstrate your range of skills: some square cakes, some round cakes, some stacked cakes, some wedding cakes, some with fondant, some with buttercream, etc. As it grows, prune your portfolio, get rid of the less attractive cakes and if you’ve done the same or similar cake twice, only chose to include the best ones.



#6 Give Something Away for Free

Make sure you’ve covered it somehow in your costs of course…but offering something for FREE in capital letters is a great way to attract customers. Why? Because people love free stuff! For new bakeries that are trying to sell wedding cakes, throwing in ‘free delivery’ is a great way to clinch a sale. Again, just make sure it’s covered in the costs.


#7 Implement SEO.

The world wide web is an enormous database where being found by your target market is a matter of how much work you put into SEO (search engine optimization), which is basically the act of embedding descriptive data on your site to help search engines find and index your material. It also involves networking with similar websites in order to create link backs (if you are interested in linking your business with mine, go here).


#8 Seek Reviews.

Never be afraid to ask for reviews from satisfied customers. Sometimes it’s as easy as asking. At the same time, don’t get bent out of shape over negative reviews. Listen and try to improve. Besides leaving a review on your Facebook page encourage your customers to review your business on trusted websites like.
Still think this doesn’t work??? Read Amanda’s Story 


#9 Make a Call-to-Action Button.

Encourage your customers to place an order by Including a ‘call to action’ button in the sidebar of your cake website that says HOW TO ORDER or ORDER A CAKE NOW. Make sure the button is available on every page of your site. If possible, route your call-to-action button to an inquiry form on your site that asks everything you need to know up front in order to quote a price:Customer namePhone #Email addressDate of the eventNature of the event (wedding, birthday, etc.)Party theme, if anyApproximate number of servings neededThe more streamlined the quote process is, the more time you’ll have left to work on your cakes.


#10 Maintain a Blog.

A blog is a lot of work but it’s a great way to drive people to your website, keep content fresh, and engage visitors. Pink Cake Box maintains a wonderful blog that shows photos of recent cakes along with the stories behind the orders, a good example of how a busy bakery can maintain a blog by writing about what they’ve been working on every week.
Thanks For Reading, Hope it helped.
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Don’t forget to comment and tell me what you think. 🙂