Do you have a cake business? Do you want more sales? Have you tried everything but nothing seems to work? If your answer is YES to both these questions then you’re in the right place.Today, i’m going to show you the Top 10 Marketing strategies you can implement and get more orders for your cake business.These strategies can also work for any other business so if you don’t have a cake business, don’t worry you’re covered.
Lets dive in.
Before we talk about anything else i think its important to talk about building reputation. This is one of the best marketing strategies out there and guess what, its FREE. Put your heart and soul into what you do, and do remember each customer counts. When your cake business has a great reputation, people will see that and will talk more about your business. The more people who trust you, the more people will like and recommend you, so in essence, you will get more orders. So building your reputation is a must which comes from expanding your network.As you continually to do this, you will reap the benefits in the long run. However, don’t expect this to work overnight. Building your cake business is a long and steady process.
#2 Be Present & Active On Social Media (Facebook, Instagram etc)
The first thing you need to do is setup your business profile on Facebook and other social media platforms. Social marketing is a great way to interact with your customer base, raise awareness about your business, and help earn better rankings on search engines. I’ve heard that shared links on Facebook, for instance, are prioritized by search engines like Google. On Facebook, if you post a photo instead of just text or a link, readers are much more likely to engage with the post so whenever possible, use visual aids. If we are not already connected there, you can find me on Facebook here.
#3 Setup A Website
If you haven’t heard, A website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website is also important because it helps you establish credibility as a business. The web has a far wider reach than any other form of advertising.
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#4 Use Relevant Key Words
Make sure that you’re using correctly spelled key words on your website such as ‘cake’ and ‘bakery’ along with plenty of references to your town, city, state, and surrounding regions. Listing your location prominently is a critical step in ensuring that local search traffic can find your site. Puns or clever spellings like “kake” are not recommended. In the modern age of the internet, it’s important to use clear, proper language and relevant search terms.Think about it like this: What are your potential customers typing into Google when they go looking for a product like yours in your area? Those are the word combinations that you should be using the most on your Facebook page and website.
#5 Cultivate Your Online Portfolio
Always take photos of your work, the good, the bad and the ugly, because you never know when you might need to reference that experience again. However, when it comes to the portfolio, only include your best work. Choose photos that demonstrate your range of skills: some square cakes, some round cakes, some stacked cakes, some wedding cakes, some with fondant, some with buttercream, etc. As it grows, prune your portfolio, get rid of the less attractive cakes and if you’ve done the same or similar cake twice, only chose to include the best ones.
#6 Give Something Away for Free
#7 Implement SEO.
#8 Seek Reviews.
#9 Make a Call-to-Action Button.